India’s first artist-friendly merch platform Built to help musicians, producers, and creatives turn their audience into a movement.
No upfront costs. No giving up control. Just music-inspired clothing, done right.
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10M+
Monthly impression
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2K+
Units sold across India
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60K+
Community of music
lovers & collectors
Why Merch Matters
Your fans don’t just want to stream you.
They want to wear you.
With over 2,000 customers served, PSYFYI has become India’s go-to destination for music-inspired streetwear. Now, we’re opening our platform to help
independent artists like you launch official merch drops without the hassle.
What You Get
- Artist-first royalties
- You keep all rights to your name, likeness, and music
- Full design + production support
- Webstore, logistics, shipping. All done for you
- India-wide reach with global capability
You do. Artists and labels always keep full ownership of their designs and intellectual property. PSY FYI is your collab partner, not the owner. We help bring your vision to life.
Our team takes care of production, printing, quality checks, packaging, and delivery. You don’t have to worry about the backend—we manage the grind while you focus on the art and community.
We work on a fair revenue share model. Every collab has transparent royalty terms, ensuring creators get their rightful cut from every sale. No hidden costs, no confusion.
Most projects take about 4–6 weeks from concept to launch. That includes design approval, sampling, production, and fulfillment setup. Quick drops for festivals or special events are possible too.
PSY FYI isn’t just a platform—it’s one of India’s largest counterculture communities, with millions of monthly impressions. We have deep roots in the psytrance and electronic scene, plus nationwide shipping to reach fans anywhere in India.
Yes. In fact, that’s our sweet spot. We love working with indie artists, collectives, and underground labels. If you’re building from scratch, we’ll help you scale without losing your authenticity.
Just reach out with your idea or draft designs. Our team will guide you on product selection, sampling, and launch strategy. No big setup needed—we make it simple and collaborative.
Global platforms don’t understand India’s scene. We do. PSY FYI is built from within the culture, with insider access to festivals, communities, and underground networks. Partnering with us means reaching real fans in a way that feels authentic, not corporate
Whether you’re a label, artist, manager, or rights holder. We’d love to explore a licensed drop with you.
Our platform is a great way to reach fans where they enjoy their favorite artists. Please complete the form to get things started.